News and Press Release - Dated:- 14-1-2019 - Government e Marketplace [GeM] has launched Womaniya on GeM , an initiative to enable women entrepreneurs and women self-help groups [WSHGs] to sell handicrafts and handloom, accessories, jute and coir products, home décor and office furnishings, directly to various Government ministries, departments and institutions. The initiative seeks to develop women entrepreneurship on the margins of society to achieve gender-inclusive economic growth. CEO GeM,S Radha Chauhan, released a 3-minute video to highlight the essence and benefits of the Womaniya initiative. She stressed the fact that nearly 80 percent women-owned establishments are self-financed and more than 60 percent of 8 million units are owned and or led by women entrepreneurs from socially-challenged sections of the society. Since women tend to invest up to 90 percent of their earnings back in their families to provide better nutrition, health care and education to their childre

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