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Thread: Ministry of Water Resources - Information, Education and Communication Scheme.

  1. #1
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    Thumbs up Ministry of Water Resources - Information, Education and Communication Scheme.

    Ministry of Water Resources
    Information, Education and Communication Scheme
    Brief on the objectives of IEC Scheme

    Information, Education and Communication Scheme has been launched during XI plan with the aims to create awareness among various target groups about the importance of development and management of water resources in a holistic manner with due emphasis on a coordinated effort for addressing various water related issues. The overall scenario of water resources, dependency on water for various requirements of the society, the urgent need for conservation of water and preservation of its quality, the advantages of adoption of integrated approach and participatory management etc. issues are covered under the IEC Scheme. The objectives of the scheme are as follows:-

    (i) To create awareness for optimal sustainable development, maintenance of quality and efficient use of country’s water resource to match the growing demands on this precious natural resources with active involvement of all stakeholders in order to achieve accelerated, equitable, economic development of the country,
    (ii) To create awareness for the urgent need for mutual cooperation and adopting integrated planning and participatory approach in management,

    (iii) To create awareness among the people about necessity of water conservation,
    (iv) To promote advocacy on the tenets of National Water Policy with focus on setting learning, documenting and dissemination of knowledge of water science and technology and issues concerning sustained development of water resources,

    (v) To create awareness about necessity of adopting measures for rainwater harvesting and artificial recharge of ground water to meet present and future needs of water,

    (vi) To strengthen awareness infrastructure specially campaign mechanism and support structure.

    The total funds under the scheme are Rs. 83.00 crore for the XI Five Year Plan. During the first FY of XI Plan i.e. 2007-08, an amount of Rs. 2.00 crore only was earmarked whereas during FY 2008-09, 2009-10, 2010-11 and 2011-12 funds amounting to Rs. 13.00 crore, Rs. 12.00 crore, Rs. 14.10 crore and Rs.25 crores have been allocated respectively for implementing various approved mass awareness activities under the IEC Scheme.

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    Thumbs up A brief on the Major activities carried out under Information, Education and Communication (IEC) Scheme of Ministry of Water Resources.

    Information, Education and Communication Scheme
    A brief on the Major activities carried out under Information, Education and Communication (IEC) Scheme of Ministry of Water Resources
    [During the years 2007-08 to 2010-2011]
    The IEC Scheme aims to create awareness among various target groups about the importance of development and management of water resources in a holistic manner with due emphasis on a coordinated effort for addressing various water related issues. The Scheme covers the overall scenario of water resources, dependency on water for various requirements of the society, the urgent need for conservation of water and preservation of its quality, the advantages of adoption of integrated approach and participatory management etc. To achieve the objectives of the scheme the following activities have been undertaken under IEC Scheme:-

    (1). Publicity through Electronic Media

    Electronic Media Campaign through telecast/broadcast of video/audio spots of 30 sec. duration on Water Conservation in Hindi and 14 regional languages on DD National, DD News, Regional Channels of Doordarshan and FM, National News, Vividh Bharti and Local Radio Stations of All India Radio during the years 2008-09, 2009-10 & 2010-11. During the year 2009-10 Lok Sabha TV was also utilized for Electronic Media Campaign by telecasting of video spots as well as the film on Farmers’ Participatory Action Research Programme.
    Last edited by ca_news; 28-06-2011 at 03:03 PM.

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    Thumbs up Information, Education and Communication Scheme - Painting Competition on Water Conservation issues.

    Information, Education and Communication Scheme

    (2). Painting Competition on Water Conservation issues

    A three tier painting competition on water conservation themes was organised by the Ministry for the students of 4th, 5th and 6th standards in 21 States/UTs of the country. The objective of organising the painting competition was to engage the attention of children towards the need of water conservation and to inculcate in them the habit of judicious use of water right from their formative years.

    In all 267522 students from 5070 schools had participated in the school level competition. Out of these, 50 students from each State/UT were selected by the jury for competing at the State Level. The State Level Painting Competition in these States/UTs was organized on 14.11.2010. The top three winners from each State/UT were called to participate in the National Level Painting Competition on 21.1.2011 at New Delhi.

    The winners were awarded a cash Prize of Rs. 1 Lakh (1st prize), four second prizes of Rs.50,000/- each, eight third prizes of Rs. 25,000/- each and ten consolation prizes of Rs.10,000 each, along with a Certificate and a memento.

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    Thumbs up Information, Education and Communication Scheme - Publicity through newspapers/magazines.

    Information, Education and Communication Scheme

    (3). Publicity through newspapers/magazines.

    Every year, Advertisements on Do’s and Dont’s for Water Conservation, measures for Water Conservation and policies and programmes of the Ministry etc. are released on important occasions in newspapers publishing from various parts of the country and in a few magazines.

    During the year 2007-08, a special feature on water was also released in the inflight magazine ‘Swagat’.

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    Thumbs up Information, Education and Communication Scheme - Publicity through participation in Exhibitions/Fairs.

    Information, Education and Communication Scheme

    (4). Publicity through participation in Exhibitions/Fairs.

    Every year Ministry along with its organizations participates in India International Trade Fair held at Pragati Maidan, New Delhi by way of its pavilion depicting various working models, diorama of water cycle etc. and by putting up interactive kiosks, quiz shows and cultural programmes for students. Booklets, pamphlets, stickers and other publicity materials and freebees like key rings, paper caps carrying the messages of Water Conservation are distributed to the visitors. Certificates of participation in quiz shows are also distributed to the children.

    During the years Ministry has participated in the ASOM International Trade Fair at Guwahati, Indian Science Congress at Shillong, SAARC Trade Fair held at Thimpu, Bhutan, Thrissur Pooram Exhibition at Thrissur, Science and Technology Expo at Nainital, Congress, Shillong, 14th National Exhibition at Kolkata in 2010-11.

    Apart from these the Central Water Commission and Central Ground Water Board, organisations under the Ministry participates in large number of fairs and exhibitions to promote the message of water conservation.

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    Thumbs up Information, Education and Communication Scheme - Celebration of Special Days.

    Information, Education and Communication Scheme

    (5). Celebration of Special Days.

    Every year World Water Day is celebrated on 22nd March at New Delhi and in the field offices of Organisations of the Ministry. On this occasion an Advertisement is released in newspapers publishing from various State Capitals and workshops on various water related issues are also organized at New Delhi and various field offices of organizations.

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    Thumbs up Information, Education and Communication Scheme - Organisation of Workshops/Seminars.

    Information, Education and Communication Scheme

    (6). Organisation of Workshops/Seminars.

    Various Workshops/Mass Awareness Programmes/Water Management Training Programmes/Jal Yatras etc. were organized through field offices of CWC/CGWB and under CADWM.

    Other major Workshops/Seminars organised by the Ministry/its organisations were Editors’ Conference on Social Sector Issues organized in association with Press Information Bureau, 13th Asian Regional Conference at Kolkatta, a workshop on remote sensing was organized by MoWR at New Delhi, three Workshops on Water Conservation, Artificial Recharge and improving Water Use Efficiency were organized for the benefit of Armed Forces at Kargil, Gangtok and Jaipur during 2009-10 with all logistic support of Army, Conference of Principal Secretaries/WALMIs was organized at New Delhi, Workshop on ‘Integrated Water Resources Management’ at Shillong etc..

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    Thumbs up Information, Education and Communication Scheme - Production of Documentary Film.

    Information, Education and Communication Scheme

    (7). Production of Documentary Film.

    A documentary film on Farmers’ Participatory Action Research Programme was produced.

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    Thumbs up Information, Education and Communication Scheme - Publicity through Mass Media Transport Vehicle.

    Information, Education and Communication Scheme

    (8). Publicity through Mass Media Transport Vehicle.

    Publicity through posters, banners, hoardings at Railway Stations, Bus shelters and Metro Stations/Platforms/Trains/Pillars is carried out throughout the country.

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    Thumbs up Information, Education and Communication Scheme - Grant in Aid to Chambers of Commerce etc.

    Information, Education and Communication Scheme

    (9). Grant in Aid to Chambers of Commerce etc.

    During the year 2007-08, Ministry released Grant in Aid of Rs. one lakh each to CII for organizing conference on ‘India’s Water Economy: Law & Sustainable Development and India Network on Participatory Irrigation Management for organizing ‘National Convention of Water Users Associations’ Presidents organized by India NPIM;

    In the year 2009-10, several mass awareness activities were organized by National Institute of Hydrology (NIH), an autonomous body under the Ministry of Water Resources during the Kumbh Mela for which a grant-in-aid of Rs. 79 lakh was released to NIH.

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